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How We See It.

Beauty's center of gravity is moving — fast. Discovery has migrated to TikTok. Purchase clusters on Amazon. The retail floor still matters, but in a different way than it did three years ago.

The Death of Attribution: Stop Tracking Last-Clicks & Start Tracking Behavior

27 Apr 2026

The Death of Attribution: Stop Tracking Last-Clicks & Start Tracking Behavior

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Why Your CFO Will Hate Amazon 1P (And Love 3P Instead)

27 Apr 2026

Why Your CFO Will Hate Amazon 1P (And Love 3P Instead)

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Flatlined Growth? Why Forward-Thinking Beauty Brands Are Doubling Down on Amazon and TikTok

27 Apr 2026

Flatlined Growth? Why Forward-Thinking Beauty Brands Are Doubling Down on Amazon and TikTok

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Beyond the Brand: Furtuna Skin

27 Apr 2026

Beyond the Brand: Furtuna Skin

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What Carroten’s Forbes Feature Tells Us About the Future of Sun Care

27 Apr 2026

What Carroten’s Forbes Feature Tells Us About the Future of Sun Care

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Case Study: Defying the Algorithm

27 Apr 2026

Case Study: Defying the Algorithm

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