By 2010, prestige beauty was moving online faster than its partners were ready for.
Shmuly Ainsworth had spent sixteen years in e-commerce, long enough to see clearly what the marketplace was about to demand. The brands that had built their reputations behind glass counters now needed to translate that same care into listings, packaging, content, and fulfillment. Few partners could carry the standard across.
He founded SAYN in 2018 to be the one that could.